Rank 2011	Luxury Brand	Brand Logo	Overall Brand Value 2011	Rank 2010	Overall Brand Value 2010	Rank 2009
1	Louis Vuitton		up 23% to $ 24,312 M	1	up 2% to 19.78 billion U.S.D.	1
2	Hermès		up 40% to $ 11,917 M	2	up 8% to 8.46 billion U.S.D.	2
3	Gucci		down 2% to $ 7,449 M	3	up 2% to 7.59 billion U.S.D.	3
4	Chanel		up 23% to $ 6,823 M	4	down 11% to 5.55 billion U.S.D.	4
5	Cartier		up 34% to $ 5,327 M	8	down 19% to 3.96 billion U.S.D.	7
6	Rolex		up 11% to $ 5,269 M	6	down 14% to 4.74 billion U.S.D.	5
7	Hennessy		down 7% to $ 4,997 M	5	down 1% to 5.37 billion U.S.D.	6
8	Moët & Chandon		up 7% to $ 4,570 M	7	down 12% to 4.28 billion U.S.D.	8
9	Fendi		up 7% to $ 3,422 M	9	down 8% to 3.20 billion U.S.D.	9
10	Burberry		$ 3,379 M N/A	unranked	Tiffany & Co. up 6% to $ 2.38 b	unranked